Formats that work
- Product explainer (60–90s) for your homepage and sales emails.
- Feature spotlight (20–40s) — one feature, one benefit, one call to action.
- Social ad (6–15s) — a hook, a payoff and your logo. Vertical, captioned.
- Launch announcement (30s) — what's new, why it matters, where to get it.
- Customer story (60s) — the problem, the switch, the result, with their logo.
The hook decides everything
In feeds you have about two seconds. Open on the viewer's problem or a striking number, never on your logo. Use the Pop Motion or Neon style for maximum contrast, turn on captions, and keep the first title under five words with one highlighted keyword.
Use your real product
Stock characters look like everybody else's video. Your own screenshots, packaging and team photos look like you. Upload them and choose Slow zoom for interface screenshots, Pop in for products and logos, and the hand-drawn reveal for diagrams of how it works.
One project, every channel
Build the 16:9 version for your website and YouTube, switch the format to 9:16 for Reels, TikTok and Shorts, then 1:1 for LinkedIn and Facebook feeds. Same script and voice; the layout recomposes itself each time. Translate the script to localise for new markets in minutes.
Brand-safe and private
Unreleased products and launch plans never leave your computer, so there's no risk of leaks through a third-party upload. Start from the Product promo template in the animated video maker, and see the explainer structure for longer videos.